Oye Shea Butter Present- The Towel Scene. The visual series curated to emphasize and demonstrate the beauty of natural glow. We live in a society where we are fed daily what the ideal beauty must look like. The beauty industry is convincing us that covering up our natural beauty is better than glowing in our own natural state. Many of us find ourselves conforming to feel a sense of exception. Through these visuals, we showcase the importance of radiating in our barest form with Oye Shea Butter.
Creative Producer- @tolucoye
Photographer - @a_kid_named_trav
Models- @modelvoss @__colombe___
Bts Cast - @_rrrrah @doseofdots
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Africa Shaping The World - My submission for the #heinekendesigncontestwas inspired by Nostalgic Nigeria. My mood board weaves the past and the present, parts of my identity, and showcasing African women's evolution. What I see as the future of African design is about an ode to our traditions and crafts. My designs are a reflection of a Nigerian Renaissance, representing the re-birth of Nigerian Identity and the African women.
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Inspired by Nostalgic Nigerian Commerical. Creative Direction and research behind the ad.
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Construct brand identity & Imagery. Create daily content, engage with consumers to strengthen customer relationships. Successfully spearhead campaigns on social media platforms. Developed and implemented social media strategies. Received recognition from Vogue, WGSN, Refinery 29, Byrdie, Buzzfeed, and Elle Uk.
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Produced visual concept for Vogue world. Sourced location, models, photographer, and writers. Created the garments behind visuals. “That sense of in-betweenness was an important theme of this series of portraits, which were photographed on the rooftop of my apartment building and inside my living room. As Nigerian-Americans, we are part of both cultures and incorporate them into our daily lives. But the richness of that identity also causes a double-consciousness. We struggle with not being American enough or Nigerian enough. Exploring and celebrating my heritage is part of why I started our family brand, Oye Green, in 2011. My hope is that it will carry the family legacy and help others preserve their heritage regardless of where they live in the diaspora.” - Claudia Owusu
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Commission custom hair packages for Ssunday School Gallery exhibition in London.
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Conceptualizing ideas for the brand new Products, the liar Comb and Sponge.
Creative Director & Content Producer
Produced in Lagos, Nigeria
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Conceptualizing ideas for the brand new Products, African Drug
Creative Director & Content Producer
Produced in Columbus, Ohio
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